Apple Holds 52% Share Of Global Market In High End Smartphones

Apple Holds 52% Share Of Global Market In High End Smartphones

The latest report from the market research agency counterpoint shows that in the third quarter of this year, Apple still dominates the global high-end smartphones market, with a market share of 52%, followed by Samsung and Huawei. The report pointed out that Apple’s market share in the high-end mobile phone market continued to increase in the third quarter of this year, from 48% to 52%, and they have not encountered real challenges in this field. Samsung and Huawei followed closely, but their market share is only 25% and 12%.

APPLE IS FIRMLY IN THE FIRST PLACE WITH NO RIVALS

The iPhone XR has become the world’s best-selling high-end model, mainly due to the relatively reasonable price-performance ratio, while Huawei ‘s Mate 30 and P30 series have been selling well in the Chinese market (Huawei’s sales in the high-end market in China accounted for more than 80%), these two new models directly increased their share in high-end smartphones.

It is worth mentioning that One Plus is also among the top five in the list. The results have risen rapidly and the market share has reached 2%, mainly because its models are very popular in the Indian market.

CONSUMERS ABILITY TO ACCEPT HIGH-END SMARTPHONES IS GETTING STRONGER

Generally speaking, the global consumer’s acceptance of high-end models is getting higher and higher. Driven by the iPhone XR, the price range of $ 600-799 is still the center of high-end smartphone market sales. Models in the price segment $800-999 have also started to increase, driven by the Galaxy S10 and Galaxy Note 10 series, a year-on-year increase of 145%.

The report also shows that in the third quarter of this year, the market price of high-end smartphones has continued to rise, and 5G mobile phones have played a certain role. Its sales price has increased by about 5% in the third quarter. Regarding the current market share of 5G mobile phones, Samsung ranked first (accounting for 74%), LG and Vivo has 11% and 5%. South Korea has the world’s first commercial 5G networks, so Samsung and LG have unparalleled advantages.

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